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Glossary / Social & Email

SPF, DKIM and DMARC.

Email authentication records that prove mail from your domain is legitimate.

What it means

Email authentication records that prove mail from your domain is legitimate. Major inbox providers require them for bulk senders.

Related terms

Email deliverability

More in Social & Email

Community management Content calendar Drip campaign Earned media Email marketing Engagement rate Influencer marketing Open rate

Read more.

Articles that put SPF, DKIM and DMARC to work.

Cover illustration for the article “Email Deliverability for Marketers: SPF, DKIM and DMARC Without the Jargon”

Email · 3 min read · Nick Irmo

Email Deliverability for Marketers: SPF, DKIM and DMARC Without the Jargon

Major inbox providers now require authenticated email from bulk senders. What SPF, DKIM and DMARC do, and the checklist to keep your emails out of spam.

Cover illustration for the article “Email Marketing for Small Businesses: What to Send, How Often and Subject Lines That Get Opened”

Email · 3 min read · Nicole Irmo

Email Marketing for Small Businesses: What to Send, How Often and Subject Lines That Get Opened

Email is the channel you own. A simple program: a welcome series, a regular newsletter and a few automated messages that keep customers coming back.

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