25 Claude Prompts to Plan Your Social Media Calendar

These 25 Claude prompts cover every stage of a social media calendar, from setting your strategy to planning a month, writing captions, repurposing content and reviewing what worked. Copy one, replace the words in [brackets] with your details, and paste it into Claude. The more context you give, the better the result.

Strategy prompts (1–5)

1. Set the context. "You are my social media strategist. My business is [what you do] for [who you serve] in [location]. We post on [platforms]. Our voice is [three words]. Ask me five questions before you suggest anything."
2. Choose platforms. "Based on my audience of [audience], which two platforms should we focus on and why? Give me a one-line reason and one risk for each."
3. Define content pillars. "Suggest four content pillars for [business], each with a purpose, an example post and how it connects to sales."
4. Find the stories. "Interview me with ten questions that uncover customer stories, behind-the-scenes moments and opinions we could post about."
5. Set a realistic rhythm. "We have [hours] hours a week for social. Recommend a posting rhythm per platform we can keep for six months."

Monthly planning prompts (6–10)

1. Map the month. "Here is our business calendar for [month]: [launches, events, holidays, slow weeks]. Build a posting calendar as a table with date, platform, pillar, idea and goal."
2. Plan around a launch. "We launch [product or offer] on [date]. Plan a four-week sequence: tease, launch, proof and last call, with two posts per week."
3. Seasonal ideas. "Give me 15 post ideas for [season or holiday] that fit [business] without feeling forced."
4. Balance the mix. "Review this calendar [paste] and tell me if it is too salesy, too repetitive or missing a pillar. Suggest swaps."
5. Batch the work. "Turn this calendar into a batching plan: what to shoot, write and design in one afternoon."

Post idea and caption prompts (11–17)

1. Hooks. "Write ten first lines for a post about [topic] that would make [audience] stop scrolling. Keep each under 12 words."
2. Captions in our voice. "Write a [platform] caption about [topic] in our voice: [three words]. Include one question to invite comments. Under [length] words."
3. Behind the scenes. "Turn this moment into a post: [describe what happened today]. Make it feel human, not like an ad."
4. Customer story. "Here is a customer review: [paste]. Turn it into a story post with the customer as the hero and us as the guide."
5. Myth busting. "List five myths [audience] believes about [topic] and write a short post busting one."
6. Carousel outline. "Outline a [number]-slide carousel teaching [topic]: one idea per slide, a hook slide and a save-worthy last slide."
7. Short video script. "Write a 30-second script for [platform] showing [topic], with on-screen text for each beat."

Repurposing prompts (18–21)

1. Blog to posts. "Turn this article [paste or link] into five posts for [platforms], each with a different angle."
2. One idea, every platform. "Adapt this post [paste] for LinkedIn, Instagram and Facebook, adjusting length and tone for each."
3. Webinar to clips. "From this transcript [paste], pull six quotable moments for short clips and write captions."
4. Evergreen refresh. "Here are our top posts from last year [paste]. Rewrite three of them with a fresh angle for this month."

Engagement and review prompts (22–25)

1. Reply drafts. "Draft friendly replies to these comments [paste] in our voice. Flag any that need a human to handle."
2. Community prompts. "Give me ten questions we could ask our audience that are easy to answer and tell us something useful."
3. Monthly review. "Here are last month's results [paste numbers]. What worked, what didn't, and what three changes should we make?"
4. Next month's plan. "Based on that review, draft next month's calendar keeping what worked and testing one new idea."

Frequently asked questions

Can Claude post to social media for me?

Claude drafts and plans; posting usually happens in your scheduling tool or the platforms themselves. A human should review every post before it goes live.

How do I keep Claude in our brand voice?

Give it a short voice guide and two or three of your best posts as examples at the start of the chat. If you use the same instructions often, save them as a Claude Skill so they load automatically.

How far ahead should we plan a social calendar?

A month at a time works for most small businesses, with a few open slots for timely posts.

Want a calendar built for you? See our social media management plans, or read our guide to building a content calendar you can keep.