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Alpha Mortgage guides.
Home Buying Guide and Reverse Mortgage Guide. A first-time homebuyer guide that walks buyers from preparing to purchase through closing, and a companion guide for the Reverse Mortgage Division.
The work
Lead magnets written and designed for two audiences: a Home Buying Guide covering preparing to purchase, finding a house, making an offer, getting the loan and closing, offered as a download on AlphaMortgage.com, and a Reverse Mortgage Guide for the Reverse Mortgage Division. Both fed the CRM follow-up system. Work led by Nick Irmo as Alpha Mortgage's in-house Head of Marketing.
Industry
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What clients say.
Nick is one of the most passionate and professional people you will ever have the pleasure of working with. His super power is that he empathizes with the demographic that you're marketing to. If you're having trouble finding your "voice," Nick will coach you and get you there.
Jason C. ScottDirector, VA Lending, CrossCountry MortgageLinkedIn recommendationNick is a marketing genius! During his time at Alpha Mortgage, he worked tirelessly to satisfy the needs of not just the company but each individual loan officer. He was an integral part of the exponential growth that Alpha has experienced.
Justin MarloweMortgage Loan Officer, Alpha MortgageLinkedIn recommendationI've worked for a couple of Fortune 500 companies and Nick is hands down one of the most talented marketing professionals around. Nick and I worked together on several projects over the course of a year that included company branding, recruiting, onboarding, etc. and it never failed that his quality of work far exceeded my expectations. He's a team player that truly listens, collaborates, and turns ideas into something tangible.
Megan RussTalent Acquisition, Alpha MortgageLinkedIn recommendationWant resultslike these?
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