Artificial intelligence has moved beyond science fiction and is now a cornerstone of modern marketing. From copy to graphics, AI models are changing how marketers work. Here are the tools that earned their place, organized by task. (Written in August 2024; the tools have moved on since, and the updated view is in the 2026 AI Marketing Toolkit.)
1. Copywriting
Content is still king, and ChatGPT and Jasper are powerful allies for copywriters, generating high-quality drafts quickly.
- ChatGPT: ideal for conversational and informative copy, blog posts, social updates and personalized email.
- Jasper: versatile across ad copy, product descriptions and SEO-friendly articles, with an interface accessible to marketers of any skill level.
2. Website design and graphics
- DALL-E: generates images from text descriptions, useful for unique graphics and illustrations.
- Canva's AI features: design suggestions and templates that make professional-looking graphics possible without a designer, especially for social posts and presentations.
3. Social media management
- Lately: analyzes your existing content to create posts in your brand's voice, posts at optimal times and adjusts based on performance.
- Sprout Social: AI-driven insight into audience behavior, content performance and competitors.
4. Marketing calendar planning
- CoSchedule: an AI-assisted marketing calendar for planning, executing and analyzing campaigns, with automated scheduling and project management.
- Monday.com: AI features for project management and collaboration, with insight into productivity, timelines and resource allocation.
The impact of AI on marketing is no longer in question. The work is selecting the tools that fit your goals, and building the process around them so your team produces more without losing its voice.
