Many vendors gauge their success with number of posts and likes, hence they think all “activity” can be measured equally. It can’t, period. The sole purpose of using social media as a tool for business is not to send a message to someone, but rather send the message through that person into their network of friends and family. That allows you to capture the largest return on your investment.
Remember, social media posting isn’t to send your message to one person, but rather your message through someone to get to their followers, family and friends. This maximizes your posts effectiveness and visibility. We specialize in creating click worthy content that will be shared by the people you send it to and beyond.
Look at some of the most shared and viewed ads and videos in the past couple years. The majority don’t “sell” or push a product. The most successful ads inform and provide entertainment. This is a critical component for your social media.
As much as it would be nice to join a group of haters and disappear from the digital world’s expectation for you to engage on social media, that is what we are here for. Even if you don’t believe that a social media campaign is going to bring your business tons of sales, you probably forget that “most” people (including CEOs and fellow business executives) are on at least one form of social media. Time to get with the times – put your high quality content on social and you will never be “anti-social” again.
Clicking Awesome wants you to know what keeps us up late at night. No, just kidding. We stay up late anyway working on less awesome stuff… either way! Let us show you what we can do to improve on your site and position online. One thing is for sure, our recommendation is probably going to include more content.
Get updates from us!