Your business needs to see an “awesome” return on your investment if you are going to consider running online ads. Most vendors set up keywords in a Google Adwords account and forget about them (okay maybe they run a monthly report) and that’s it. Your ads aren’t going to be “clicking awesome” if that is all we do. We study how your ads perform and make adjustments to ensure your getting your money’s worth.
Never before has there been so many technically challenging marketing channels for a business owner to understand. Mastery of each would take multiple lifetimes or a full staff of gurus. It just isn’t affordable or practical to spend your time or spend the kind of money to keep up with the many changes that are being made daily. Instead, we are here to help you run your business full time at a fraction of a full time cost. We don’t just setup accounts – we actively watch the progress and performance of your campaigns. You will be the first to know our recommended changes, and we speak your language. We are honest and clearly communicate your PPC campaign, don’t forget we’re Clicking Awesome!
If you are interested in lead generation or getting additional traffic to your products and services, PPC usually is a great way to get fairly immediate results. You should still invest in your brand and content first, but usually SEO / organic ranking takes time. PPC and Display ads are a great way of attracting eyes to your pages.
The downside to PPC is that there are very few long term benefits – once the ads stop running so does your traffic. However, depending on your industry and geography PPC is a great channel to gain you more visibility. Clicking Awesome can help you determine if you are ready for PPC or if you need additional investment in your website / landing pages first.
Even though PPC seems very separate from your other activities online – it isn’t. Google especially cares that you follow the same best practices that they request you use for organic search. As search engines are getting more and more sophisticated and more concerned for their users, ads that point to less quality pages cost more to run than the ads that point to high quality, original, relevant, responsive, and quick landing pages. If you are looking to perform at your best with PPC you may want to consider all the other contributing factors to ensure your success.
Knowing what keywords drive the appropriate user intent and achieve lower cost per click.
To stay ahead of the competition you need to know where they came from and where they are headed.
Even though there isn’t a direct correlation on links affecting PPC – this is a great time to build.
Metrics help guide and steer all of our PPC campaigns, we use metrics to find valuable information.
Even if you don’t think you are quite ready to jump head first into PPC – that’s okay! You just let us know what you need help with right now and we will work on that first. We appreciate your business.
Call Now! (888) 727-2721